It’s hotter than hades in much of North America, so it’s the perfect time to shift our attention briefly to America’s biggest fishing trade show before we shift back to the hundreds of other events still on the calendar for 2026. John Byrd III - Lew’s Brand Manager and a former colleague of mine - joins TWIF as we discuss what ICAST means to us and take a look at some insane innovation coming out of the Lew’s camp.

But first, there’s this!

The Bill Dance Giant Bass Open, A new partnership with BassCat Boats + FC Chaos Cup, major national trail championships, The Future livestream series, several significant fall nationwide tournaments (including one that could win you a loaded IKON owned by none other than Randy Moss) and some major announcements headed your way gives a lot to look forward to as we brave the heat.

And don’t forget - we’ve launched a new subscription where you can save up to 40% off your favorite brands, compete against the country for a BassCat, challenge other anglers on the platform, easily create & host your own tournaments, eliminate platform fees, unlimited waypoint storage and more.

So let’s unpack what’s happening this week in fishing.